Result:
Fairtrade Africa’s (FTA) strategic review highlights growth in producer organizations, product sales, and premium generation. However, key challenges include climate change, digital disruption, market dynamics, and weak governance structures in producer organizations. Recommendations include emphasizing climate-smart practices, expanding e-commerce partnerships, improving governance, and leveraging partnerships for impact. FTA’s focus on sustainable farming, advocacy, and product diversification will be enhanced by building capacities, prioritizing market access, and increasing policy advocacy. Implementing these recommendations will help FTA address emerging challenges, expand market access, and strengthen sustainability, positioning it for greater success in promoting fair trade across Africa.